Google Analytics is a powerful tool that provides tremendous value to businesses. And it happens to be free.
WHY IS GOOGLE ANALYTICS HELPFUL FOR YOUR BUSINESS?
Google Analytics tracks the entire user journey across all platforms, so you know the ins and outs of your digital brand. Even though Google Analytics tutorials are accessible, there is a lot of value that gets forgotten without the right guidance.
It's not about a few data points that gets smashed together into an excel sheet. The data tells a story, but you need to know how to find the story.
Whether you need hands-on Google Analytics help or do it all yourself, we have all the resources for you right here! Feel free to browse through our blog below or contact us directly for help.
We ensure accurate tracking to create
an organized, easy data infrastructure for your Google Analytics reports. Debugging & validation included!
We mine your Google Analytics data to make sense of what it all means! We'll get you the marketing insights you've been waiting for!
Tired of pulling data all the time? We'll help you make beautiful, visualized and automated reports so you can review your data at a glance with Google's Data Studio!
Got an online store? We integrate the full enhanced ecommerce tracking, so you can have access to funnel, conversions, and product analytics.
Google Analytics gives additional options to customize your reporting. We'll set up your account to make sure you have all the pieces ready to go for data!
Not sure where to start? We offer hands-on consulting to help you get set up with Google Analytics. Optimize your usage of Analytics today!
Google Analytics is the most accessible web analytics tool out there. There’s a mixture of small businesses all the way to corporations that have adopted Google Analytics. It’s easy to implement and presents a holistic view of website performance. GA provides enough information to apply for every day marketing strategies. I’ll lead you through the reports where you’ll get the most value out-of-the-box.
Google Analytics’ Behavior reports show which content resonates with your users by Page Path. Page Path typically is the destination path after your domain ie. “/” as homepage, “/contact-us,” “services.” Behavior reports identify pages with the most traffic (page views) and applies it to adjacent metrics.
Know where and how your users visit your website Acquisition reports attribute your users to different marketing channel strategies. You can see where the share of your traffic comes from: social, search, and more! Acquisition is especially powerful for marketers who are focused on acquiring new customers. How do people reach your website before converting? Which campaigns push users to order?
Useful for contextual comparisons and benchmarks. Audience reports in Google Analytics present scorecards of raw totals (vanity metrics) to measure your website and app activity. These totals can be used as benchmarks to compare segments of your traffic.
Great for Immediate Results & Quality Checks: Since data can take up to 24-48 hours to populate Google Analytics’ historical reports, Real Time reports are handy for immediate testing. As the data updates live by the minute, you can review the amount of traffic and how it’s being categorized for Google Analytics report immediately.