SEMRush is an SEO favorite, but is it valuable from a marketing analyst perspective? What is the Data Studio connector like? Learn about how the data works and which reports are most valuable in providing reliable data.
Google Data Studio is Google's powerful data visualization tool to help you turn all your data into easy visualizations with a collection of widgets that connect to your favorite Google data sources and more.
Analytics reporting can either be based just on web data or integrated with all other business data sources. Reporting tools make it easy to consolidate data into one place, both first- and third- party data. They typically provide the basic visualizations to help complement the raw numbers, but manipulation must be all done within the platform. Reporting tools allow you to review data in real-time after the dashboards are set up with different variations of collaboration features included.
Web analytics tools measure and track your overall website and mobile app performance over time, allowing for historical reporting and analysis. The tool you choose should make analyzing easy. It should be versatile with simple third-party marketing integrations, so you’re able to create a more robust ecosystem of data. Also, it’s great to administer more complex remarketing campaigns based on historical data.
It’s that time to present all your hard work in a monthly marketing report. When you don’t have an analyst on deck, you’ll need to take the lead on reporting the numbers. But where do you start? And what’s considered enough to show to your big bosses? From an analyst to a marketer, I will make it as simple as possible for you to replicate on your own with Google Analytics.
Reporting is a necessity, but boring. It doesn't have to be though, here are 3 steps you can take to make reporting more exciting for both you and your team.
When you’re searching for web analytics help, you’ll typically see that each expert specializes in Google Analytics or Adobe Analytics. Not both. So when you’re starting, how do you decide on which tool is best for your business? Luckily, you’ve come to the right spot as we’ve dealt with both web analytics tools for all types of industries.
When you click into Adobe Analytics’ Segment Builder for the first time, it’s a blank canvas with drag-and-drop functionality. Without any prior segmenting experience, it can seem overwhelming because you just don’t know where to start. But once you start digging into what the Segment Builder offers, you’d most likely never want to stop using it.
If you want to track your external campaigns, here is a quick starter guide to getting you started. Each URL requires a source, campaign name, and medium, but content and term are always an option to add more context to your campaign data in Google Analytics.
When you're new to digital marketing or just Google Analytics, it may seem like you've gone into another dimension. So many reports, so many terms. Where do you even start? But I got you! I've compiled the top 50 terms to get you started, so you can get to playing with your data sooner than later. If you're looking for a specific keyword, go ahead and hit CTRL+F to search for a term you need right away.
When you just start out with Google Analytics, you typically just follow the rules on how to set up a basic property, a view, and a couple tags. But what’s missing until you dig deeper into your business needs are a few extra setting configurations.
Segments are filters you create in your own account, where you can see different cuts of data in the same report. It’s important to note that segments don’t permanently change the data. It’s a way to view the data any way you want it, as long as the raw data is originally there.
Dimensions are qualitative characteristics of the user where it describes the user’s behavior, location, device. Even if the value is numeric, dimensions are always categories. Then, metrics will quantify how many had that characteristic. The different metrics can go from how many users based on a cookie all the way to a single page view.
Choose from two options of installing Google Analytics to your website and learn how Google Tag Manager can make it easier for you.
Now that Adobe's amped up their UI game with Analysis Workspace, Report Builder's been put in the back burner for many analysts. Not me. So I'll show you how you can still get value out of this outdated, yet amazing tool today.
Are you just starting off with Adobe Analytics? Well, it's great that you're here to learn about props and eVars. In addition to the out-of-the-box dimensions and metrics, Adobe offers these two custom variables to complement your basic tracking. Props and eVars are really the meat-and-potatoes that makes Adobe Analytics tracking so flexible. Each of them have its own unique purpose, so let's get familiar with how they're used.
Let's get down to the bottom line. All marketing traffic is not valuable until it translates to real conversions. Depending on your business, your top conversion falls under one of these two buckets: a sale or a lead. But you can track your conversions in several ways in Google Analytics. One of them being the Conversion Reports.
Behavior Reports are your lens into what your visitors do on your website. This Google Analytics section shows which content resonates the most with your users and how they navigate through it all, also known as pathing behavior. Behavior reports can help guide you in a number of ways, but are most commonly used for content strategy and user experience.
Acquisition Reports are arguably the place you'll spend the most time viewing in Google Analytics. When marketing is all about bringing traffic to your website, Acquisition reports gives you the lens into what's working the best. Here's an in-depth rundown drilling into each report.
Learn about every report under Google Analytics' Audience section in detail with this simple written tutorial. Read the quick rundown of how each report is useful for everyday business goals.