An event is the actual count of target conversions set on click or on page load of your website or app. An Adobe Analytics event can be a purchase, a lead form submission, a product view, or any important step in your conversion funnel.
Web analytics tools measure and track your overall website and mobile app performance over time, allowing for historical reporting and analysis. The tool you choose should make analyzing easy. It should be versatile with simple third-party marketing integrations, so you’re able to create a more robust ecosystem of data. Also, it’s great to administer more complex remarketing campaigns based on historical data.
When you’re searching for web analytics help, you’ll typically see that each expert specializes in Google Analytics or Adobe Analytics. Not both. So when you’re starting, how do you decide on which tool is best for your business? Luckily, you’ve come to the right spot as we’ve dealt with both web analytics tools for all types of industries.
When you click into Adobe Analytics’ Segment Builder for the first time, it’s a blank canvas with drag-and-drop functionality. Without any prior segmenting experience, it can seem overwhelming because you just don’t know where to start. But once you start digging into what the Segment Builder offers, you’d most likely never want to stop using it.
Now that Adobe's amped up their UI game with Analysis Workspace, Report Builder's been put in the back burner for many analysts. Not me. So I'll show you how you can still get value out of this outdated, yet amazing tool today.
Are you just starting off with Adobe Analytics? Well, it's great that you're here to learn about props and eVars. In addition to the out-of-the-box dimensions and metrics, Adobe offers these two custom variables to complement your basic tracking. Props and eVars are really the meat-and-potatoes that makes Adobe Analytics tracking so flexible. Each of them have its own unique purpose, so let's get familiar with how they're used.