How We Doubled An Annual Campaign Its
Second Year

Multichannel Optimization

Our client is the leader in telecommunications, driving the ecommerce standard of the industry. They were offering a new service feature for customers as they purchased a new device, so asked us to monitor the performance as the campaign launched live.

INCREASED CONVERSIONS

+10%

NEW CAMPAIGN TRAFFIC

+14%

REDUCED ANALYTICS BUGS

+95%

INCREASED APP ENGAGEMENT

3X

Objectives

Ensure full integration of analytics ready to gather in data from the live campaign

Identify any live opportunities to optimize results throughout the campaign’s cycle

Monitor any weak performances to ensure the campaign doesn’t have technical difficulties

HOW WE REACHED OUR OBJECTIVES

Rebuilt Google Analytics tagging infrastructure to gather useful campaign and website behavior

Managed Google Ads and Facebook Ads while monitoring all channels to evaluate total effectiveness

Implemented daily findings into paid and organic marketing strategy

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