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Adobe Analytics Events Explained in 5 Minutes or Less

An event is the actual count of target conversions set on click or on page load of your website or app. An Adobe Analytics event can be a purchase, a lead form submission, a product view, or any important step in your conversion funnel. 

The Simple Explanation of the Adobe Analytics Data Layer

The simple definition: a data layer is a JavaScript object embedded in your site’s code that passes dynamic variable information to your tag management system. You can then reference those variables and set them up in an easy-to-use interface to be pushed into your Adobe Analytics reports. ‍

Visualizations for Beginners | How to Start With Google Data Studio

Learn the basics of Google Data Studio for beginners. We'll go through a simple exercise to get you started.

Free Online Marketing Strategies for Small Businesses (On a Budget)

Running a business costs you time and money, let alone marketing your business. Learn these simple marketing strategies that won't cost you a dime, but will bring you more money in.

SEMRush Review | From a Marketing Analyst's Perspective 

SEMRush is an SEO favorite, but is it valuable from a marketing analyst perspective? What is the Data Studio connector like? Learn about how the data works and which reports are most valuable in providing reliable data.

What is Google Data Studio? Intro to Google's Data Visualization Tool

Google Data Studio is Google's powerful data visualization tool to help you turn all your data into easy visualizations with a collection of widgets that connect to your favorite Google data sources and more.

Best Digital Analytics Tools to Add to Your Reporting Toolkit

Analytics reporting can either be based just on web data or integrated with all other business data sources. Reporting tools make it easy to consolidate data into one place, both first- and third- party data. They typically provide the basic visualizations to help complement the raw numbers, but manipulation must be all done within the platform. Reporting tools allow you to review data in real-time after the dashboards are set up with different variations of collaboration features included.

Leading UX User Testing Tools to Elevate Your Research

User Testing is an analytics methodology to gather real user feedback, both qualitative and quantitative, online. User testing comes in many forms as it’s embedded within the user experience: surveys, live recordings, session recordings, and more. With the ability to view an actual session, businesses can learn to understand what causes fallouts, exits, and frustration. User Testing methods complement historical analytics to answer the “why” for user behavior trends and issues.

Popular A/B Testing Tools That The Industry Is Using in 2020

A/B multivariate testing, otherwise known as split testing, is how businesses find the best combination of elements that lead to success. Whether it’s color, layouts, or context, you can use A/B testing to split groups and compare them side-by-side at the same time. Since A/B testing maintains the time as a constant, you can ensure at least time-sensitive external variables are not in effect. A/B testing can either be done on the client-side or server-side. Client-side is typically an easy drag-and-drop editor within the tool’s user interface for anyone to set up tests. Server-side is dependent on a developer’s help to adjust the back-end to implement the test, but can be more flexible in terms of integrating internal data and processes.

The Leading Social Analytics & Listening Tools You Should Know

Social Media tools are comprised of three different types: social publishing, social analytics, and social listening. Social publishing features include post scheduling, post customization, content calendars, and asset libraries. Social publishing tools streamlines teams by post across all social media platforms in one user interface. Social analytics provide data to help teams monitor social performance. Determine which content types, user segments, and times work best for every campaign and account. Social listening is the advanced set of analytics where you can dive into overall social conversations based on keywords, hashtags, and mentions. Social listening tools provide features for sentiment analysis, influencer research, and brand reputation monitoring.

Must-Have Pay-Per-Click Tools to Add to Your Ad Marketing Mix

Choose different PPC platforms that can complement your digital marketing mix. They all have different audiences, but can be integrated with your web analytics platform to create cohesion across all user touchpoints.

Best SEO Tools to Track You and Your Competitors' Search Results

Search engine traffic drives in the most qualified users as they strongly intend to convert. Gain high visibility with more impression share when users are researching. How? Use an SEO tool that aggregates Google Search data to understand organic search results, paid advertising, and competitor strategies. Knowing all three will give you a holistic view of how you can optimize your own content. Look for an SEO tool where you can easily explore keywords, real paid ad history, and backlinks. Rather than manually researching, SEO tools aggregate all search results for you. They provide data on all important SEO elements for a comprehensive, streamlined analysis.

Let's Compare the Top Two Competitor Analytics Tools

Competitive analytics tools use one data collection methodology to give you a high-level view of how each digital market is doing, down to individual domains. They provide traffic analytics and user demographics for 1:1 comparative analysis across all platforms. Usually, competitive analytics tools will use a mixture of direct website tracking and a user panel of known attributes.

Top 7 Web Analytics Tools You Need to Check Out

Web analytics tools measure and track your overall website and mobile app performance over time, allowing for historical reporting and analysis. The tool you choose should make analyzing easy. It should be versatile with simple third-party marketing integrations, so you’re able to create a more robust ecosystem of data. Also, it’s great to administer more complex remarketing campaigns based on historical data.

10 Tell-Tale Signs Your Google Analytics Tracking Isn’t Right

Learn from other people's mistakes and get a head start on having clean, usable Google Analytics data. Trust me, it'll save you tons of time in the future.

A/B Testing 101 for Facebook Ad Newbies

You hear about Facebook Ads all around the industry on how it’s the hottest platform to run ads for any type of business. So you want to try them as soon as possible, but of course, with extreme caution. This is where A/B testing comes in.

Make a Killer Monthly Marketing Report With This Template (For Any Marketer)

It’s that time to present all your hard work in a monthly marketing report. When you don’t have an analyst on deck, you’ll need to take the lead on reporting the numbers. But where do you start? And what’s considered enough to show to your big bosses? From an analyst to a marketer, I will make it as simple as possible for you to replicate on your own with Google Analytics. 

3 Steps to Making Repetitive Marketing Reports Easy and Painless

Reporting is a necessity, but boring. It doesn't have to be though, here are 3 steps you can take to make reporting more exciting for both you and your team.

Google Analytics vs Adobe Analytics: The Battle to the Top Web Analytics Spot

When you’re searching for web analytics help, you’ll typically see that each expert specializes in Google Analytics or Adobe Analytics. Not both. So when you’re starting, how do you decide on which tool is best for your business? Luckily, you’ve come to the right spot as we’ve dealt with both web analytics tools for all types of industries. 

Adobe Analytics Segments | What You Can Do With Them

When you click into Adobe Analytics’ Segment Builder for the first time, it’s a blank canvas with drag-and-drop functionality. Without any prior segmenting experience, it can seem overwhelming because you just don’t know where to start. But once you start digging into what the Segment Builder offers, you’d most likely never want to stop using it. 

UTM Parameters: The Fool-Proof Way to Track Your Campaigns in Google Analytics

If you want to track your external campaigns, here is a quick starter guide to getting you started. Each URL requires a source, campaign name, and medium, but content and term are always an option to add more context to your campaign data in Google Analytics.

The Beginner’s Google Analytics Glossary: 50 Terms Simplified

When you're new to digital marketing or just Google Analytics, it may seem like you've gone into another dimension. So many reports, so many terms. Where do you even start? But I got you! I've compiled the top 50 terms to get you started, so you can get to playing with your data sooner than later. If you're looking for a specific keyword, go ahead and hit CTRL+F to search for a term you need right away.

The #1 Google Analytics Setting Beginners Miss | Channel Groupings

When you just start out with Google Analytics, you typically just follow the rules on how to set up a basic property, a view, and a couple tags. But what’s missing until you dig deeper into your business needs are a few extra setting configurations. 

Google Analytics Segments Explained: How to Use Them -- And Build Them

Segments are filters you create in your own account, where you can see different cuts of data in the same report. It’s important to note that segments don’t permanently change the data. It’s a way to view the data any way you want it, as long as the raw data is originally there.

Metric vs Dimension: What Does It Mean in Google Analytics? 

Dimensions are qualitative characteristics of the user where it describes the user’s behavior, location, device. Even if the value is numeric, dimensions are always categories. Then, metrics will quantify how many had that characteristic. The different metrics can go from how many users based on a cookie all the way to a single page view. 

How to Setup Google Analytics for Any Website (Google Tag Manager Too)

Choose from two options of installing Google Analytics to your website and learn how Google Tag Manager can make it easier for you.

Adobe Analytics | How to Use Adobe Report Builder and Why It's Still Valuable

Now that Adobe's amped up their UI game with Analysis Workspace, Report Builder's been put in the back burner for many analysts. Not me. So I'll show you how you can still get value out of this outdated, yet amazing tool today.

Difference Between Props vs eVars | Adobe Analytics

Are you just starting off with Adobe Analytics? Well, it's great that you're here to learn about props and eVars. In addition to the out-of-the-box dimensions and metrics, Adobe offers these two custom variables to complement your basic tracking. Props and eVars are really the meat-and-potatoes that makes Adobe Analytics tracking so flexible. Each of them have its own unique purpose, so let's get familiar with how they're used.

Google Analytics | Ultimate Guide to Conversion Reports

Let's get down to the bottom line. All marketing traffic is not valuable until it translates to real conversions. Depending on your business, your top conversion falls under one of these two buckets: a sale or a lead. But you can track your conversions in several ways in Google Analytics. One of them being the Conversion Reports.

Google Analytics: How to Evaluate Behavior Reports

Behavior Reports are your lens into what your visitors do on your website. This Google Analytics section shows which content resonates the most with your users and how they navigate through it all, also known as pathing behavior. Behavior reports can help guide you in a number of ways, but are most commonly used for content strategy and user experience.

Every Acquisition Report Explained In Detail | Polymetric Digital

Acquisition Reports are arguably the place you'll spend the most time viewing in Google Analytics. When marketing is all about bringing traffic to your website, Acquisition reports gives you the lens into what's working the best. Here's an in-depth rundown drilling into each report.

The Simple Guide to Google Analytics Audience Reports | Polymetric Digital

Learn about every report under Google Analytics' Audience section in detail with this simple written tutorial. Read the quick rundown of how each report is useful for everyday business goals.

Top 3 Reasons You Need to Look at Your Real Time Reports | Google Analytics

In a time when you can't wait, Real Time reports is your best friend. Find out the top 3 reasons why you can't ignore these reports the next time you go into Google Analytics.

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