Adobe Analytics is by far the most customizable digital marketing analytics tool in the industry.
It allows for advanced segmentation of data sets to help you understand your customers on a deeper level. With the entire Adobe Analytics suite, you can have your data in one place to make decision making much easier.
However, with flexibility comes complexity.
Adobe Analytics gives you the foundational pieces for you to build your custom analytics infrastructure. But you've probably already experienced that training is limited and the platform is not as intuitive as Google Analytics.
We have 10+ years of combined experience to help you iron out those details as we've gone through all the possible complications already. Lean on our expertise to guide you through the Adobe Analytics maze, so you can finally experience the full value of this highly-regarded analytics suite.
Adobe Analytics gives you the building blocks to create your own infrastructure, but not the map on how to do it. When you first start off, you're allowed to create 75 props and even more eVars. How do you even know where to begin? We can help pave the way and guide you to the best possible analytics solution for your business. Knowing what to create means you need to know how it'll be shown in the Adobe Analytics reports, which we have years of experience in. We will standardize all your analytical needs in a clean SDR and translate it into implementation.
Adobe Analytics offers multiple ways for you to pull, manipulate, and visualize data. There's Analysis Workspace, Report Builder, Ad Hoc Analysis, and even the manual export of individual reports from the user interface. Not to mention, their segmentation feature is a complex function in itself. So how do you know which route to go? Luckily, we've done reporting with all of their tools and found the best applications for each. We'll review your team's capabilities and recommend the best reporting methods moving forward. You'll know how to pull your data efficiently and effectively.
The reason why Adobe Analytics is touted as one of the leading analytics tools is that they have a suite of platforms to collect every piece of data about your customer and merge it altogether for you. With so many options, it's easy to lose organization and validity of the data. Then, the data can be easily lost in translation. We'll make sure your data sets are in the right places and connecting to each other in the right way. That way, you can truly use the full power of consumer intelligence and focus more on finding the insights for decision making.
“Elizabeth not only knew how to do Adobe reports, but she also helped us validate the implementation. We didn't know our campaigns were not tracking the essential variables, so it's great to have her catch those issues in time.”
We ensure accurate tracking to create an organized, easy data infrastructure with custom eVars and props for your Adobe Analytics reports. Whether you're using Launch, DTM, or Tealium, we've got you covered!
We mine your Adobe Analytics data to make sense of what it all means! We'll get you the marketing insights you've been waiting for! We work with Analysis Workspace, Report Builder, and Ad Hoc Analysis.
Tired of pulling data all the time? We'll help you make beautiful, visualized and automated reports so you can review your data at a glance with Adobe reporting tools or integrated BI tools.
Unsure of your data quality? We'll debug, monitor, and integrate processes in place to ensure your Adobe tagging is accurate.
We set up A/B multivariate tests while segmenting your audiences in meaningful ways. Personalize your user experience to a deeper level.
Not sure where to start? We offer hands-on consulting to help you get set up with Adobe Analytics. Optimize your usage of digital analytics today!
“I only knew how to do basic reports in Adobe Analytics. Elizabeth was so patient in teaching me how to use Analysis Workspace, and now I can make reports that are actually useful to me.”